01 · Kova
fresh protein ice cream
Founded August 2025. 30g of protein and 200 calories in a single-serve cup. I make the product, design the brand, build the Shopify storefront in Liquid, run the deliveries, and keep the books.
Nearly 100 pop-ups across LA gyms and studios. 1,030 units sold, one wholesale account opened from cold outreach, and a price ladder I still defend.
What it taught me: a stranger gives you ten seconds and a reason to say no. Selling face to face is the fastest product feedback loop there is, and it is unsentimental.
- 1,030units sold
- ~100pop-ups
- 30gprotein / 200 cal
02 · kova-ops
the automation layer
AI agents wired into six live business systems — Shopify, Xero, Square, Notion, Gmail and Cloudflare — with tested safety hooks that stop a bad deploy reaching a live storefront or a destructive git command running. 73 passing tests.
Traffic-aware delivery routing, including a binary search for the latest safe departure time.
What it taught me: I found three production bugs in those hooks by probing them with crafted payloads. Reading the code said they were fine. That is the whole lesson — a guard you have not attacked is a guard you are guessing about.
- 73tests passing
- 6live systems wired
- 3production bugs found
03 · masa
studio work
Web, content and automation builds for small businesses, plus a second brand serving architecture and design firms on a shared engine. Sites on Eleventy and Cloudflare Pages, self-hosted type, structured data.
What it taught me: pricing is a positioning decision, not a maths one. The model is benchmarked against the market rather than against what I used to charge.
04 · Film & camera
five years of production
B.A. in Cinema and Media Studies, USC — with film coursework at Syracuse, 2018–2020. Director of Inherited in 2020: an 18-person crew and a $2,000 budget, at twenty.
Freelance videographer and photographer for Latino music events across LA venues, 2022–2024, delivering to clients inside 72 hours. Creative Development Intern at Winterlight Pictures, where I built an Airtable database tracking trending creators and wrote script coverage used in development decisions.
Creative Director on ¿Y La Novia? by Mykael, 2021–2024 — eight tracks produced, and pitches to Chartmetric and SubmitHub curators to grow streaming traffic.
What it taught me: a deadline with a crew attached is a different kind of deadline. Videography is still the thing I am fastest at.
- 18crew directed
- $2,000budget
- 72hclient turnaround
05 · Kova Live
building it with the door open
A standing Wednesday livestream where the work happens on camera — the storefront, the automation, the business decisions, as they are actually made rather than after they have been tidied up.
What it taught me: the production rig is its own engineering problem. Scene routing, audio track separation, and a capture-safety layer that keeps anything private off the broadcast.
Off the clock
what i'm into when nobody's paying me
I play video games, and I study livestreaming as a format rather than as something to watch. That is why Kova Live runs once a week instead of five times, and why it opens without a "starting soon" screen.
I speak English and Spanish.